If you want to take your search engine optimization (SEO) game to the next level, you’re going to have to pay attention to schema markup . Although this tool isn’t as sexy as some of the other marketing strategies out there, it can help you rank higher in Google SERPs and drive more traffic back to your website or landing page. In fact, WordPress site owners that don’t use schema markup are missing out on an average of 18% of their potential traffic from search engines! That’s something that should definitely catch your attention.
You can’t ignore Schema Markup: Here’s why

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