Did you know that 73% of users will not recommend your site unless prompted? That’s because so many websites are terrible. Most websites fail to convert visitors into leads because they lack a clear call-to-action and fail to address visitor concerns. Here is the complete guide on how to design a website that generates a ton of leads. Keep reading if you’re ready to ditch the old, static brochure sites and create something dynamic, functional, and conversion-focused. A great site can stand out from the crowd and quickly give visitors all the information about your company. A well-designed site is also user-friendly and helps establish trust with visitors. When users visit your site for the first time, that experience should be like meeting you for the first time in real life. It should be memorable, interesting, engaging, trustworthy, and exciting.
Define Your Audience
An excellent place to start is to define your target audience. If you don’t know your audience, you can’t create content that speaks to their needs. To determine your audience, you have to start with the buying cycle. The buying cycle is the path a prospect takes from the moment they first become aware that they have a problem (or need) until they take action to solve that problem (by purchasing a product). Depending on the type of business that you have, the buying cycle can vary greatly. For example, think about the buying cycle of a car dealership. Would you expect the same type of content from a car dealership that you would expect from an IT company? Probably not.
Make It Easy to Navigate
When designing a website, it is essential to keep users engaged. One way to do this is to make your site easy to navigate. First, ensure your homepage has a clear call to action. The goal of your homepage should be to get the user to take a specific action, like downloading your free guide, signing up for a webinar, or filling out a form. Visitors should understand what your company does and why they should care within a few seconds. It is also essential to ensure all the information on your site is easy to find. When designing a website, it’s necessary to consider the different ways your audience will be searching for your business online. Your site should quickly appear as a relevant link in Google’s search engine results.
Provide Visitor Education
Once you’ve got your visitors to your site, you must provide them with all the information they need to decide. Most business owners make a mistake in putting all the features and benefits of their product or service on their site. While that might seem the best option, it isn’t delightful. You see, we’re all busy. We’re all trying to get things done. We don’t want to read pages and pages of product features or benefits. We want the basic information we need to make a decision and get on with our day.
Add Relevant Content
You’ve got their attention and interest, and now it’s time to add the content. Audiences are not reading as much as they used to, but they consume more visual content than ever. That’s why it’s important to include visuals on your website that support your message. Visually-appealing images are also proven to increase content recall by 88%. And when it comes to images, the more, the better. The average person skims about 20% of the words on a page. So, if you have ten pages on your site, your visitor will read two pages. That means you need to make sure those two pages are impactful.
Create a Sense of Urgency
In addition to providing visitor education, you also want to create a sense of urgency. A big part of creating a sense of urgency is ensuring your site is up-to-date. If people are reading outdated information on your site, your site is likely not optimized for search engines, which means that new people won’t be finding your site at all. To ensure your site is as up-to-date as possible, we recommend setting up a content calendar to keep you on track.
Create a Compelling Value Proposition
Along with providing visitor education and creating a sense of urgency, you also want to create a compelling value proposition. In other words, the value proposition is what your product or service does for the customer. For example, a car dealership might make a promise like, “If you buy a car from us, we’ll make sure you walk away satisfied.”
Build a trustworthy environment
Finally, you want to build a trustworthy environment. This means creating an aesthetically pleasing design that is consistent with your brand. It also means creating a clear privacy policy and terms of service to protect your visitors. And lastly, it means creating a site that is easy to navigate and easy to read.
Don’t forget the lead generation element
When it comes down to it, your site should generate leads for your business. When designing a website, it’s important to keep lead generation in mind from the start. It is essential to make sure your site is designed to close the sale.
Bottom Line
That’s the complete guide to designing a website that generates a ton of leads. A great website can stand out from the crowd and quickly give visitors all the information about your company. It should be visually appealing, easy to navigate, provide visitor education, create a sense of urgency, offer a compelling value proposition, and build a trustworthy environment. When designing a website, it’s important to keep lead generation in mind from the start.
