Setting realistic expectations for an SEO campaign

Before you sign on the dotted line with an agency to manage your search engine optimization (SEO) campaign, you need to know that it’s not a quick fix. It takes months of preparation and execution to see results from an effective SEO strategy, but there are things you can do to help your new agency get started in the right direction. Here are five tips to set realistic expectations when hiring an SEO company.

The Myth of the Perfect Ranking

The top result of a Google search is often referred to as the perfect ranking. This makes it sound easy and achievable to get there, but it’s simply not true. First of all, achieving a high ranking in Google takes time. Moreover, if you achieve that high rank, competition will appear out of nowhere and challenge your spot!

Don’t expect results overnight

The short-term impact of search engine optimization is often difficult to assess. SEO can work in mysterious ways—you might not see any positive results for months or even years. So, if you’re in it for a quick fix, you should probably look elsewhere. If, however, you’re willing to invest time and resources into a long-term relationship with your SEO team (which we hope you are), then consider reading on.

Track all aspects of your campaign

When running a successful search engine optimization campaign, it’s important to monitor all aspects of your website, whether they be on-page or off-page, in order to gain optimal results. If you see some keywords performing better than others, adjust your content accordingly and monitor all changes closely. After all, if you aren’t paying attention to what is working and what isn’t, how will you know when to make adjustments? After each month of your campaign has passed, take time to review your analytics data so that you can improve upon anything that didn’t perform as well as expected. This will ensure that any future campaigns are more effective than previous ones.

Understand what you can control

There are a lot of moving parts in SEO—and there are many factors that you have no control over. So, if you’re going to create realistic expectations for your campaign, start by thinking about what you do have control over: On-page optimization. If a page is optimized well, it’s easier to achieve higher rankings because search engines favor pages that already make sense to searchers.

Have clear goals with measurable KPI’s (Key Performance Indicators)

What results are you looking to achieve from your campaign? If you’re just getting started with search engine optimization (SEO), or considering starting a campaign, it can be difficult to know what success looks like. To be successful in any project, it’s important to have clear goals and set benchmarks or Key Performance Indicators (KPI’s) that you can use to measure how well you’re doing. This will allow you keep track of whether your results are matching up with expectations.

Set up Google Analytics and Google Search Console early on in your process

Google Analytics and Google Search Console, also known as Webmaster Tools, are crucial to your campaign. Setting them up early will allow you to see how many people are visiting your site, where they come from and what they do once they get there. This data is incredibly helpful in optimizing your landing pages and understanding where you should focus your resources. The tools will also help identify errors that may be holding you back from seeing results in Google searches.
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